Who we are

A woman needs a room of her own if she is to create.

and this is how U.w.U started…

In her own room, beneath the covers,

she stays alone,

she thinks,

she grows,

immersed in a deeply inward, self-held time.

Her roots reach into inky soil, nourished by words and films,

softly,

slowly,

steadily,

unearthing the poetry and strength she holds.

U.w.U created by women, for women.

Where everything begins in her room, and expands from within.

Let‘s meet …

Let‘s meet Urina & Uiri ♪˚。

Urina, a bunny doll with a ribbon on her forehead, weighing 22 buttons. She loves shopping and tying ribbons everywhere in her room.

Uiri, a bunny doll with many piercings, weighing 45 mini sbuttons. She loves to cry and write in her journal while listening to music.

Two Dolls, by her side as she grows, were born from her thoughts and feelings. Together they build the U.w.U pillow castle, a space for all girls like her, creating everything that surrounds her room.

Get Started